Websites
Find out why Australian businesses are at last realising that their website is their most important marketing/branding tool. Read more
Google Marketing
These days almost everyone accesses Google first to find businesses, services and general information on just about everything. Read more
Media Advertising
jam design have been providing media placement and award winning advertising for every type of media available for 29 years Read more
Brand Strategies
At jam design we combine research and powerful creative to cause your brand to make the right emotional connection with your customers. Read more
Design and Print
Our client testimonials applaud our award-winning design and artwork ability, as well as our attention to detail in printing. Read more
Email Newsletters
This is a very powerful tool to help keep you in touch with your customers, staff and stakeholders on a regular basis in a cost effective and efficient manner. Read more
Corporate Design
From naming and logo to letterheads, with compliments, business cards, leaflets, envelopes, signage, and presentation folders or even a prospectus, an annual report or audio/visual and the website itself. Read more
Direct Marketing
Over 50% of Australian businesses believe regular newsletter contact to customers is crucial - in addition to using 'targeted direct campaigns' to generate awareness and product trial. Read more
CRM
A CRM business information system will integrate data about your sales, customers, accounts and project management while freeing resources for other requirements. Read more
Direct Marketing
Discover why over 50% of Australian businesses believe regular newsletter contact to customers is crucial in addition to using ‘targeted direct campaigns’ to generate awareness and product trial.
Direct marketing is an important element of most marketing campaigns. At jam design we are more likely to recommend directing your advertising message to a database than we would recommend media advertising.It is said that “the next best customer is the one you already have” – and we strongly believe in that.
All of which means it is crucial for a progressive marketing client to have built -- or be building -- a comprehensive database.
This can be achieved by focusing on three areas – the database you have (and encouraging referrals) – the database you can buy to extend your own – and the database additions you can gain from mainstream media advertising/signage etc.
Inevitably, building an accurate database is a major necessary step. Then preparing an on going plan of approach to that database is the next major step.
That plan should be regular, informative, include news, helpful hints, community or VIP member involvement; quite apart from the obvious “we have an offer.”
The message can go out as a postage newsletter or email newsletter -- or a combination of both.